When we aren’t in the beer garden or trying to sneak off from work to go surfing or playing golf or looking forlornly at our old skateboards, we do try and consider what we do and how we do it.
I’d be telling a lie if I said we personally travel the world looking for amazing factories, whose owners actually give a shit. Fortunately, those people do exist and they are the guys we buy from, who have made it their mission to do this on our behalf. In return, we pay a fair price for all our garments and accessories, so it is passed on to the people who make these amazing products.
They have a Code of Conduct unlike some of the surfers I have met over the years – who will remain nameless, Nick & Pete, and they build long term relationships and share a vision of doing their bit to rectify the damage we have knowingly or unknowingly, inflicted on our planet.
We aren’t about to stop wearing clothes, but we try and provide organic products that don’t need fertilisers which would eventually run into our oceans.
We insist on traceability in the supply chain so there is a conviction in what we tell you. The use of GOTS ( Global Organic Textile Standards ) is fundamental to our suppliers.
They involve themselves in the Better Cotton Initiative and removing plastics wherever they can.
They work with REEMI which is a social enterprise and non profit organisation that exists to see that humans flourish wherever they live.
We also use the best organic inks and materials to add our Art to the products we supply. Gone are the days of plastic prints which never faded, looked sharp but the environmental damage was on par with Arnold Schwazenegger in the Terminator.
We supply our products in bags which are made from Sugar Cane – seriously – I thought sugar cane was used for making rum and adding sugar in your tea. No, it is also one of the most sustainable products, 100% recyclable on the planet and we have Florence Given to thank, who also works with our printer, who sourced these. We owe you a drink Florence, next time you are at the beer garden.